Nicki Minaj is a self-described Harajuku girl with a potty mouth and a dementedly theatrical fashion sense to match. Much like Katy Perry, Lady Gaga, and Ke$ha, Nicki Minaj is a brand in constant flux, re-positioning herself from video to public appearance to newly-released digital single. The series of teaser tracks for Pink Friday: Roman’s Reloaded brought a variety of fresh guises, including usurper of Lil Kim’s rap queen throne on “Stupid Hoe,” and the nightclub siren of “Starships.” (One early single, “Roman in Moscow,” didn’t make the final cut.) Helpfully, she cleaves Roman’s Reloaded into two distinct halves. Lovers of her face-melting rhymes get “HOV Lane” (as in Jay-Z a.k.a. “Jay Hova”) and ciphers with Rick Ross, Cam’Ron, and Nas. Fans who adore her radio confections get clubby house tracks like “Starships” made by Lady Gaga’s “Poker Face” producer RedOne.
However, this was supposed to be an hour completely devoted to Nicki’s manic id, Roman Zolanski, the one who upstaged Kanye West on “Monster,” swiped credit for Big Sean’s hit “Dance (A$$),” and the self-described “lunatic” who battled with Eminem on “Roman’s Revenge.” Roman is essentially a stand-in for Nicki the MC, but Nicki the MC doesn’t pay her bills, at least when it comes to her solo success. Her biggest hits, like “Super Bass” and “Moment for Life,” featured her singing front and center, and even though she rapped on both songs, it’s the flat voice and Trinidadian lilt that we remember. So Roman the rap lunatic takes a backseat on Roman Reloaded, while Nicki the multi-platform pop sensation gets a majority of face time.